Contingencies to Airasias Marketing Strategy Essay Example for Free

Contingencies to Airasias Marketing Strategy Essay Suggest three contingencies AirAsia should consider and rationalize your choice. What are the main modifications to the current marketing strategy should AirAsia undertake to respond to these contingencies. There are number of threats that AirAsia faces thus it should have well-prepared contingency plans in case certain situations occur. The following part focuses on analyzing three main contingencies that AirAsia should take into consideration as well as the modifications to the current marketing strategy that it would have to make to respond in case certain events occur. What if price war happens  To compete with the rivals, each airline introduced its own strategy. Famous full service carriers like Singapore Airlines and Thai Airways have set up low cost subsidiaries. Malaysia Airlines launched competitive promotion scheme while independent low-cost airlines like Valuair focused on improving customer services through offering additional benefits to customers. Obviously, the harsh competitiveness in the region strengthens the probability that price war might happen. Price war happens when almost all airline companies simultaneously start to reduce their prices and the region’s aviation industry as a whole fails to deliver profit. Price war might have a serious impact on AirAsia if it, together with other airlines in the region, starts to reduce its prices to compete. Customers now will have various choices and would be able to switch to the airlines that offer them the best price as well as best service. If price war does happen, AirAsia should make the following modification to its current strategy: Increase customer satisfaction by improving on-flight service quality as discussed in depth in the third paragraph of question one. What if customers decide to switch to other airlines Air Asia now has to face up with increasing competition not only from low cost subsidiaries of full service carries but also from the emergence of independent low cost airlines. With the increasing emergence of new airlines which provide customers with not only low fares but also â€Å"a level of service far beyond that expected†, the probability that customers switch to other airlines is very high. Recently, AirAsia has been receiving many complaints from passengers who are unsatisfied with the service quality. Focusing intensively on keeping costs low, AirAsia neglected the satisfaction and convenience of its customers. Thus, the company should consider the possibility that customers might switch to other airlines. In this case the following modifications to the strategy should be made: AirAsia should offer incentives for the customers to stay with the company by introducing frequent flyer bonus miles. To motivate customers’, AirAsia can also offer membership cards which would provide them not only with additional miles but also with regular customers’ discount on specific flights to specific destinations or at special period of time. What if AirAsia is unsuccessful in entering new markets such as China and India†¦ AirAsia is now looking for expanding routes to other countries in the region and China and India are a huge potential. However, these markets have completely different economies and therefore there is a probability that the market will not support a new airline. Also, for example, when going to China – a huge market, AirAsia needs to be ready to face tough competition. Besides good reputation in the market, well-established airlines in China such as China Airline, Cathay Pacific, etc. are offering very high quality service to customer. In addition to that in the meantime, AirAsia has to compete with many tough competitors in its local market. Thus, there is possibility that AirAsia might not take the lead when entering new markets and might not be able to reach its targets in new markets. Therefore, AirAsia should take into account the possibility of low demand and be ready to make modifications to its strategy in order to respond: The Olympic Games 2008 would be a great opportunity for AirAsia to strengthen its image in customers’ mind. To take this advantage, AirAsia should organize some activities to promote the company. Other big companies will certainly promote itself through taking part in such activities as Olympic Sponsorship, On-Air advertisement, etc. AirAsia should choose a different tactic. Instead, it can create association between AirAsia and the Olympic through programs spread via mass media such as: design logo for AirAsia used during the Olympic time or organize a lottery program the prizes of which would be Olympic tickets or flying tickets inside China. AirAsia can also use other promotion programs like offering round trip tickets flying to cities where the Games would take place at the price of 1 reminbi (Chinese currency) for the first 10 customers buying tickets at a random period of time during 6 months before the Olympics. This should help build up the demand for AirAisa’ services among the customers and enhance its position in customers’ mind. To conclude, it is important for AirAsia to be aware of all contingencies that may happen during its operations and to be ready to apply modifications to the strategy to protect itself from any possible issues that might occur. These contingencies may not come to reality but it is essential to have contingency plans and to be able to make necessary modifications to the strategy in case of the price war, or lost of the customers, or difficulties entering the new markets in order to adapt to these changes and continue to operate successfully.

A Discussion of the Social Effects of Biotechnology Essay examples --

A Discussion of the Social Effects of Biotechnology The world of work in agriculture is in a process of rapid change. While "change" is by no means alien to agriculture, something new has entered the arena which promises and/or threatens to fundamentally alter agricultural practices across the globe. Biotechnology has already begun to be implemented resulting in what may be important shifts in not only agricultural production, but indeed changes in the very makeup of agricultural products themselves. This promises to pose serious challenges and/or opportunities to farmers across the globe. However, this may of course depend where it is particular farmers stand in relation to the power and socio-economic relations surrounding biotechnology. Indeed, this new and rapidly expanding1 field of technology is by no means some "invisible hand" or politically neutral" futuristic vision" (such as that presented at Disney's EPCOT Center) that will shape the way we produce and consume food. Those who will control the manner in which biotechnology is applied to agriculture will, and indeed are, acutely shaping the social relations that are structured around it. Biotechnology and its accompanying industries, such as genetic engineering, have become the "buzz words" of the day much in the same way nuclear energy was discussed in the early days of nuclear power. It is held up, for example, as holding the promise of solving the world's food shortages. According to major corporations involved in biotechnology, such as Monsanto2 , genetic engineering heralds the wave of the future. They argue that this technology will not only be able to provide for the world's food sources, but will likewise help preserve the environment. Farming of th... ...en a dramatic turn. At the end of last year, Mr Shapiro announced that the company,...would spin off the core of the firm, a chemicals business with sales of around $3 billion in sales-half from agricultural products,....However, Mr Shapiro has made it clear where he wants Monsanto to go. The firm, he believes, should be the main provider of the "agricultural biotechnology " the world will need if it is to feed itself in the future without despoiling the environment." (ibid.) from many of the webpages which are linked to this page. Below are listed the prinicipal web-pages: (www.aphis.usda.gov/oa/endanger.html), (www.aphis.usda.gov/oa/safebiot.html), (www.aphis.usda.gov/oa/overseas.html), (www.ces.ncsu.edu/san/htdocs/docs/other.html), (www.soybean.com), (www.sarep.ucdavis.edu/concept.htm), (www.caff.org), (www.oilseeds.org), (www.fsu.usda.gov/pas/default.asp)

Of Mice and Men Essay Essay

Throughout the book, â€Å"Of Mice and Men† George is Lennie’s everything! From dusk to dawn he is Lennie’s caretaker, friend, and he also works in place of himself and Lennie, too! He doesn’t have the easiest job in the world, either. He is faced with many challenges throughout the book. I do believe that towards the end George was finally getting enough, and he was getting tired of watching Lennie struggle. It got the best of him in a way. George has a job as a ranch hand out on the ranch. He does a little bit of everything. From making sure that the animals are in good health, and to helping the boss with anything he needs. George even watches over the slaves, to make sure they are doing what they need to be doing and are staying away from the whites. He carries a lot of responsibilities! He is also doing Lennie’s job at the same time. As we found out very quickly, Lennie is not the best at doing the task, due to his mental illness. He doesn’t know his strength, and tends to hurt/kill people and animals. Lennie has a heart of gold, and means absolutely no harm. Because of Lennie’s mental state, he needs a caretaker. George has been the one to step up to the plate and take that position. They got kicked out of Weed because Lennie went to feel a lady’s dress, and she accused him of rape. George somewhat felt guilty because as his caretaker it is his responsibility to make sure and keep an eye on him. George has to keep a close eye on Lennie and make sure that he is doing right. Any wrong thing that he may do could easily fall back on George, and they can lose everything, such as their job and shelter. At the end of the book, George had had enough of watching Lennie do wrong. He knew that after killing Curley’s wife, it could be something much worse, and being the friend he was he couldn’t watch him go through that anymore! As a friend, George is Lennie’s everything! Throughout the book, George was Lennie’s only true friend. He understood him, when everyone else didn’t. George knew when he messed up, but he still treated him like a best friend. He was more than just a caretaker, he was like a brother! I give props to George! He had been around the world and back with Lennie and he still loved him for the person he was. Even when he killed things, he was still there  and didn’t think of him any less. Now that my friends, is a TRUE friend! This book was very touching, and sad. It helped open my eyes to realize that there really are people out there who do wrong, but don’t mean to. You may be proven guilty, but that doesn’t mean that you aren’t innocent. George really was a great friend to Lennie! He had a lot of responsibility on his shoulders! He would be one to look up to. Next time you see someone do wrong, you need to stop and ask yourself, â€Å"Did they really mean that?†

Segmentation

Segmentation We believe that the marketing segmentation of Lee Kum Kee’s soy sauce is a mixture of demographic, psychographic and benefit segmentation. Since customer’s buying motives comes from their own habit and their own lifestyle before they consume soy sauce as they will use the same brand or the same soy sauce when they find that soy sauce is what they want and they need.Demographic segmentation  consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. Lee Kum Kee takes care about the minority with different religion, Lee Kum Kee establishes different labels to show whether that kind of soy sauce is suitable for them or not. For example, Lee Kum Kee recommends the Double Deluxe Soy Sauce to the Kosher as the ingredient of this soy sauce is conformed to the rules of Jewish religion.Psychographic segmentation is a method of dividing markets on the bases of the ps ychology and lifestyle habits of customers. Lee Kum Kee cares those people with different lifestyle, such as, people who concern much about their health and the vegetarian. For example, Lee Kum Kee has produced Salt Reduced Light Soy Sauce for those who concern their health much. Also, Lee kum Kee has recommended some kinds of soy sauce for the vegetarian to use.Benefit segmentation is A  form  of  market segmentation  based on the differences in specific  benefits  that different  groups  of  consumers  look for in a  product. Lee Kum Kee has provided lots of products to satisfy different needs of the people including those who affected by the demographic and psychographic factors. Apart from the above mentioned, Lee Kum Kee endeavors to provide a larger product variety. Recently, Lee Kum Kee introduces a new soy sauce without adding any MSGs. Targeting

Free Essays on “The Book Of Job“

â€Å"The Book of Job† The Book of Job, in the Old Testament of the Bible, is a complex wisdom writing that uses a blend of prose and poetry in dramatic form to explore the perennial problem of innocent suffering and God’s justice. The principal figure of the book is Job, a pious Jew afflicted with disease and stripped of all his goods. The free and imaginative transformations of Job figure are literarily comparable to Shakespeare’s treatment of Hamlet and Goethe’s use of Faust (Encarta Online Encyclopedia 2001). Throughout the drama, Job asserts his innocence of wrong, thereby rejecting the traditional view that suffering is the result of sin. The humble and patient Job who bears his sufferings as proofs of piety, however, becomes the raging and insistent Job pressing relentlessly for divine vindication in the dialogue that forms the main part of the book. The argument is pursued through three cycles of speeches in which Job’s three friends, Eliphaz, Bilbad, and Zophar chide the hero and he, in answering them, challenges God. Job’s final self defense and call upon the deity is answered by God’s speech from a whirlwind in which Job is invited to trust in the divine omniscience and power. This direct experience of the mysteries of God leaves Job at peace with himself. Although no final solution to the problem is offered. Many interpreters assign the prologue and epilogue to an earlier or later hand, and it widely assumed that the poem on wisdom (chap. 28) and the speeches (Chaps. 32-37) of a fourth friend (Elihu) inserted after the dialogues were added later, because they interrupt the flow of the a rgument. The Book of Job consists of five distinct sections: a prose prologue (chap. 1-2); a series of dramatic discourses between Job and three of his friends, Eliphaz, Bildad, and Zophar (chap. 3-31); a discourse between Job and Elihu, a fourth friend (chap. 32-37); God’s speeches from the whirlwind (38:1-42:6); and ... Free Essays on â€Å"The Book Of Jobâ€Å" Free Essays on â€Å"The Book Of Jobâ€Å" â€Å"The Book of Job† The Book of Job, in the Old Testament of the Bible, is a complex wisdom writing that uses a blend of prose and poetry in dramatic form to explore the perennial problem of innocent suffering and God’s justice. The principal figure of the book is Job, a pious Jew afflicted with disease and stripped of all his goods. The free and imaginative transformations of Job figure are literarily comparable to Shakespeare’s treatment of Hamlet and Goethe’s use of Faust (Encarta Online Encyclopedia 2001). Throughout the drama, Job asserts his innocence of wrong, thereby rejecting the traditional view that suffering is the result of sin. The humble and patient Job who bears his sufferings as proofs of piety, however, becomes the raging and insistent Job pressing relentlessly for divine vindication in the dialogue that forms the main part of the book. The argument is pursued through three cycles of speeches in which Job’s three friends, Eliphaz, Bilbad, and Zophar chide the hero and he, in answering them, challenges God. Job’s final self defense and call upon the deity is answered by God’s speech from a whirlwind in which Job is invited to trust in the divine omniscience and power. This direct experience of the mysteries of God leaves Job at peace with himself. Although no final solution to the problem is offered. Many interpreters assign the prologue and epilogue to an earlier or later hand, and it widely assumed that the poem on wisdom (chap. 28) and the speeches (Chaps. 32-37) of a fourth friend (Elihu) inserted after the dialogues were added later, because they interrupt the flow of the a rgument. The Book of Job consists of five distinct sections: a prose prologue (chap. 1-2); a series of dramatic discourses between Job and three of his friends, Eliphaz, Bildad, and Zophar (chap. 3-31); a discourse between Job and Elihu, a fourth friend (chap. 32-37); God’s speeches from the whirlwind (38:1-42:6); and ...

Definition and Examples of Tmesis

Definition and Examples of Tmesis Tmesis is the separation of the parts of a compound word by another word or words, usually for emphasis or comic effect. The adjective form is  tmetic. Related to tmesis is synchesis, the jumbling of word order in an expression. Etymology:  From the Greek, a cutting Pronunciation:  (te-)ME-sis Also Known  As:  infix,  tumbarumba  (Australia) Examples and Observations Abso-friggin-lutely! I said triumphantly as I mentally crossed my fingers. (Victoria Laurie, A Vision of Murder. Signet, 2005)Goodbye, Piccadilly. Farewell, Leicester bloody Square. (James Marsters as Spike in Becoming: Part 2. Buffy the Vampire Slayer, 1998)Whoopdee-damn-doo, Bruce thought. At most newspapers, general assignment reporters were newsroom royalty, given the most important stories. At the East Lauderdale Tattler, they were a notch above janitors, and burdened with lowly tasks . . .. (Ken Kaye, Final Revenge. AuthorHouse, 2008)To persuade people to keep watching [the television program Zoo Quest], [David] Attenborough gave the series an objective, a rare animal to pursue: picarthates gymnocephalus, the bald-headed rock crow. He doubted this creature would be alluring enough, but when his cameraman Charles Lagus was driving him down Regent Street in an open-top sports car and a bus driver leaned out of his cab and asked, in a neat piece of tmesis, if he was ever going to catch that Picafartees gymno-bloody-cephalus, he knew it had lodged itself in the public mind. (Joe Moran, Armchair Nation. Profile, 2013) This is not Romeo, hes some other where. (William Shakespeare, Romeo and Juliet)In what torn ship soever I embark,That ship shall be my emblemWhat sea soever swallow me, that floodShall be to me an emblem of thy blood. (John Donne, Hymn to Christ, at the Authors Last Going Into Germany)Most often, tmesis is applied to compounds of ever. Which way so ever man refer to it (Milton); that manhow dearly ever parted (Troilus and Cressida 3.3.96); how heinous eer it be,/To win thy after-love I pardon thee (Richard II 5.3.34). However, the syllable of any word can be separated: Oh so lovely sitting abso-blooming-lutely still (A. Lerner and F. Lowe, My Fair Lady). Or See his windlilycockslaced (G.M. Hopkins, Harry Ploughman). Tmesis is also commonly used in terms of British slang, such as hoo-bloody-ray. (A. Quinn, Tmesis. Encyclopedia of Rhetoric and Composition, ed. by T. Enos. Taylor Francis, 1996)Its a sort of long cocktailhe got the formula off a barman in Marrakesh or some-bloody-where . (Kingsley Amis, Take a Girl Like You, 1960) I did summon up the courage to poke a camera through Terry Adamss front gate last year, only to be met with a minders greeting: Why dont you leave us a-f-ing-lone. I wonder if the brute was aware of his use of tmesis, the insertion of one word into another? (Martin Brunt, How Terror Has Changed the Crime Beat. The Guardian, Nov. 26, 2007)old age sticksup KeepOffsigns) youth yanks themdown(oldagecries NoTres) (pas)youth laughs(singold agescolds Forbidden StopMustnt Dont) youth goesright ongrowing old(E.E. Cummings, old age sticks)Gideon [Kent] knew [Joseph] Pulitzer, of course. He admired the publishers insistence that his paper never become the captive of any group or political party. Indegoddamnpendent was Pulitzers unique way of putting it. (John Jakes, The Americans. Nelson Doubleday, 1980) Tmetic Rhythms When you insert a word for emphasis- be it fricking, bleeping, something ruder, or something less rude- you cant just stick it any old where. We know this because abso-freaking-lutely is fine but ab-freaking-solutely or absolute-freaking-ly is not. Whether its in a word, a phrase, or a name- you stick the emphatic addition right before a stressed syllable, usually the syllable with the strongest stress, and most often the last stressed syllable. What were doing, in prosodic terms, is inserting a foot. . . . When it comes to sticking these extra feet in, we normally break the word or phrase according to the rhythm of what were inserting. To be or not to be, that is the question is thought of as iambic pentameter, but you wont break it between iambs if your interrupting foot is a trochee: To be or not to bleeping be, not To be or not bleeping to be . . . But if its an iamb? To be or not the heck to be, not To be or not to the heck be. Look, these are rude, interrupting words. Theyre breaking in and wrecking the structure. Thats the freaking point. But they still do it with a rhythmic feeling. (James Harbeck, Why Linguists Freak Out About Absofreakinglutely. The Week, December 11, 2014) The Split Infinitive as Tmesis A split infinitive has been elsewhere defined as a type of syntactic tmesis in which a word, especially an adverb, occurs between to and the infinitival form of a verb. Different labels have been used to name this particular ordering of English, spiked adverb or cleft infinitive among others, but the term split infinitive has eventually superseded all its predecessors (Smith 1959: 270).  (Javier Calle-Martin and Antonio Miranda-Garcia, On the Use of Split Infinitives in English. Corpus Linguistics: Refinements and Reassessments, ed. by Antoinette Renouf and Andrew Kehoe. Rodopi, 2009)

Role of Emotional Intelligence and Gender in an Organizations Essay

Role of Emotional Intelligence and Gender in an Organizations Leadership Styles - Essay Example This paper illustrates that some people believe that leaders are born whereas others are of the view that leaders are developed. In any case, it is a fact that genetics and environment play vital roles in shaping leadership styles of a person. It is not necessary that children of leaders may always become leaders or children of workers may not become leaders. Emotional intelligence and gender are two decisive factors which can influence leadership qualities in one way or another. According to Cherry, â€Å"Emotional intelligence (EI) refers to the ability to perceive, control and evaluate emotions. Some researchers suggest that emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic†. In any case, it is a fact that the leadership qualities of a person have strong associations with his emotional intelligence. People with weak emotional quotient may not function effectively when crisis situations develop whereas people with high emotional intelligence may not lose their temper and patience when the organization faces crisis situations. Same way, the manner in which a female leader reacts to a crisis situation need not be the same as male leader reacts to same situations. This paper analyses the role of emotional intelligence and gender in shaping leadership styles of different people in different organizations. The competition between Microsoft and Apple Inc. for domination in computer and consumer electronics market has caught the attention of many business pundits. 1980’s and 90’s were challenging periods for Apple and many people thought that Apple computers are on the verge of destruction. Microsoft did succeed in monopolizing operating system market during this period with the introduction of their window-based operating system for personal computers. On the other hand, Apple’s Macintosh operating system failed to make many waves in the market.